|
Kantar Media Research Philippines ''(formerly known as Kantar/TNS Philippines)'', popularly called Kantar Media, is one of the market research firms in the Philippines specializing in broadcast media. Kantar Media is responsible for audience measurement of television ratings in the certain area in the Philippines. Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represents 100% of the total Philippine TV viewing population. The panel reports on 7 sectors namely National Capital Region, Suburbs, North Luzon, Central Luzon, South Luzon, Visayas and Mindanao. Suburbs consists of 4 provinces namely Bulacan, Cavite, Laguna, and Rizal. NCR and Suburbs can be aggregated to show ratings for Mega Manila and all sectors can be aggregated to report nationwide or national ratings. ==History== On January 2009, Kantar Media officially released its national television audience measurement data in the Philippines via Taylor Nelson Sofres (TNS) Media, a subsidiary of Kantar Group. On February 2009, Kantar Group merged TNS with Kantar Media Research International and now called Kantar Media. On June 2012, Kantar Media expanded its TV audience measurement and added panel homes in rural areas across the provinces. From 8.8 million households in urban alone, it added 6.3 million homes in rural areas. Also, Kantar Media launched its Mega Manila TV Advertising Expenditure Service, which is seamlessly integrated with its audience measurement service through Infosys+, which provides faster access to information and integrates data from timeblocks, programmes and advertisements into a single analysis to serve the leading local and regional broadcast networks, advertising agencies and media planners. Furthermore, Kantar Media also provides custom media research services for radio, print, and digital media.〔(Kantar Media expands ratings data coverage including rural panels )〕 On November 2012, according to one online poll, Kantar Media is the most trusted TV ratings provider in the Philippines (despite the current accusation that there is a negotiation between ABS-CBN and Kantar Media)〔(Poll of the Month: AGB Nielsen or Kantar Media - What's your most trusted TV ratings provider? )〕 Kantar Media became the official radio survey partner of the Radio Research Council (RRC) and Kapisanan ng mga Brodkaster ng Pilipinas (KBP) in December 2014, covering 53 cities in the Philippines.〔(KBP commissions Kantar Media as radio audience measurement provider )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Kantar Media Philippines」の詳細全文を読む スポンサード リンク
|